https://www.palmandbroadway.com/work daily 0.75 2022-01-25 https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/59d87782-8573-4dd2-88e7-563b0f1a38fb/1966+-+bottle+label+graphic.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/fa271048-2fce-473d-9390-524696380ca7/RentCity+Blue+on+White+Square.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/39ce8080-7313-475f-b4f5-dfcd5b5053e4/MVP+Logo+for+P%26B+Site.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1611165855279-GMCYB52447CMYY1FKEBK/pl-hero.jpg Work PocketList The Problem: PocketList is a rental listing platform that reduces vacancies and renter’s remorse by allowing renters to share information about their experience in their rental with other users before the unit is listed. Growing the user base was critical for the success of this early-stage startup, so they looked to increase the volume of listings while improving ad spend efficiency. The Strategy: First, we tested different creative, ad copy and value propositions across multiple platforms to gauge what resonated most with audiences. To enable efficient conversions, we also identified a few points in the sales funnel to optimize and made some content adjustments to landing pages to ensure messaging was clear and consistent. Once we understood a reasonable cost per acquisition, we implemented a cost cap strategy and began increasing budget to unlock steady and consistent growth. The Result: In 10 months, we increased listing volume 100X, decreased monthly CPA by 64% and scaled ad spend 3X. https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1611164772014-RIS09B3EWQCDQGJ0D5O3/k8-hJJAyrscf_A-unsplash.jpg Work Leading Cherry Flavored Soda Brand The Problem: A leading carbonated beverage brand was looking to clarify the role and positioning of their Cherry line extension. The Strategy: The following steps were undertaken to clearly articulate the brand and further drive growth: Identified knowledge gaps and commissioned a new study to gather key data on consumers. Zeroed in on key insights about Cherry variant and how it fit into the trademark. Redefined Cherry variant positioning and briefed content creation agency to create new TV, digital and social campaign around a new Cherry character The Result: New campaign exceeded ROI goal by 20% and retail sales increased by over 15% https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/e746b8d1-476f-4e94-8e95-7fd67b6972a9/Rebel+Noir.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1611708589835-HWZTX2QLLERO8RXJVHOT/P%26B+Logos+Left.png Work https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1611708615802-L8AXW9TVE8DO2PRQ8528/P%26B+Logos+Right.png Work https://www.palmandbroadway.com/team daily 0.75 2022-03-01 https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1609878605220-P4538JNQQ333AH1P1RMW/Kindig_MR_14036_a+%281%29.jpg Team https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/9c4acbc7-fb01-435a-84bc-078f35016248/059_Craft120921_Justin.jpg Team https://www.palmandbroadway.com/home daily 1.0 2023-01-10 https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1615827562665-41ZWW390L0TXBPCSFNJ0/noun_innovation_2730602.png Home - Innovation Launch Planning Innovation Launch Planning https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1615827639817-389LPKDNHJNEJKXMMBR7/noun_Social+Media_2766115.png Home - Paid Social & Search Optimization Paid Social & Search Optimization https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1615827429794-IBC45MT3UIM50P2UHAR0/compressed+noun_account_2730581.png Home - Customer Lifecycle Marketing Customer Lifecycle Marketing https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1615827593939-VEKCIOKHNJ5QBIHC8ZA6/noun_linkedin_2045918.png Home - Linkedin Marketing Services LinkedIn Marketing Services https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1615827525972-1RI69WXF3FPVG1QLB3Q4/noun_branding+design_2169881.png Home - Brand Identity & Architecture Brand Identity & Architecture https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1615827619043-1JBPA7OXTU1C4BDURIFU/noun_Email+Marketing_1728951.png Home - Email Marketing Email Marketing Strategy https://www.palmandbroadway.com/our-services daily 0.75 2021-04-27 https://images.squarespace-cdn.com/content/v1/5fdfcec38715ea0dc9dc591a/1611279769962-F5DQUYK17EG8QRPE8SQ1/alesia-kazantceva-E8dAbseeFLo-unsplash.jpg Our Services https://www.palmandbroadway.com/contact daily 0.75 2022-01-04